Following its acquisition by HARMAN technology Limited, the Kentmere Photographic brand is to continue offering the same products using the same marketing approach.

Kentmere Photographic has recently announced it is to become part of leading photo-imaging specialist, HARMAN technology Limited. The move, which sees Kentmere joining a business that already includes ILFORD PHOTO and HARMAN PHOTO, is being welcomed as a good thing for the brands involved as well as for the wider photographic community.

Following the buy-out, Kentmere’s new owners have been keen to stress that the Kentmere brand will remain relatively unchanged. It will continue to offer the same resin coated and fibre based monochrome papers and inkjet products, including Opaljet, whilst employing the same marketing approach.

In fact, the key difference will be that the Kentmere brand will now enjoy the benefits of being backed by a larger organisation. In particular, the brand will have access to the additional expertise and investment, as well as the established export channels (to markets such as the United States), to take its success further.

Speaking of the deal, HARMAN’s Chairman and Managing Director, Phil Harris said: “Existing Kentmere customers can rest assured that it will be very much business as usual. We bought the brand not to reinvent it, but more because we recognised it has a huge amount of potential and we feel we can add what’s required to help bring that potential to fruition.”

“At the same time, Kentmere will add an extra dimension to our business. It will extend our product portfolio and allows us to target an even wider range of the market.” “Ultimately, the addition of Kentmere Photographic to the HARMAN technology fold represents a marriage of ideals, a combining of strengths and a chance to share knowledge and expertise. All of which can only be beneficial to customers and the photographic community as a whole.”

More information on the Kentmere range of products can be found at www.kentmere.co.uk

Additional information on HARMAN technology Limited and the HARMAN PHOTO range of inkjet products can be found at www.harman-inkjet.com

Further information on ILFORD PHOTO and its range of monochrome products can be found at www.ilfordphoto.com